Task
What the viewer should understand
The cold stays, even when the whole day changes.
The film should naturally lead to one action: “Explore the three-flavour set”. It is an acquisition creative, but should feel like a native observation rather than a TV commercial.
Audience
Urban adults aged 21–35 who enjoy discovering new non-alcoholic drinks
Show an ordinary city day without exaggerated promises. The product should remain visible and understandable with sound off.
Creative freedom
The creator chooses the direction
Your idea
Do not copy a supplied template. Find your own reason to watch.
Your process
Use Creator Agent, external models, a shoot, or a team.
One version
Replace the active submission as often as needed before the deadline.
Rights & payments
Everything is known before you join
Winner licence
60 000 ₽ after selection and rights clearance.
Finalists
30 000 ₽ for paid shortlist refinement.
Audience choice
10 000 ₽ as a separate bonus if the test runs.
Exclusive campaign licence. Portfolio publication allowed after completion.
Constraints
What the video must not contain
- Medical or energy-effect claims
- Comparisons with named competitors
- Participation by minors
How the winner is selected
A comparable test, not friends’ votes
Every finalist gets the same channel, audience, budget, and test window. Results are published only after two people verify the source metrics.
Submitted work
8 versions are already inside
Work stays sealed until the deadline: the public and other creators cannot see it. After verification, only finalists, results, or creator-approved portfolio versions appear here.